Building your storm defences – crisis preparation

3.6 Crisis preparation – review and reminder

This video summarises the actions you need to take to prepare for a PR crisis, from checking with your denomination or network for any existing policies and PR support, to setting up your crisis team, carrying out your audit and drafting your messages.

By reviewing your plan regularly, you can ensure it is up-to-date and that you are ready to go if a crisis does hit.

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