Building your storm defences – crisis preparation

3.5 Your crisis messages

What will you say if a crisis hits? It’s a good idea to think through some of the main messages you would like to get across in advance, without the pressure and emotion of a live crisis.

This video helps you prepare a holding statement to buy you time, and gives you tips on how to develop draft key messages to help you respond quickly and authentically in the event they are needed.

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